The newsletter for women building both a relationship and a business.

Who I write for

For the woman who runs her own business or works for herself: a salon, a practice, an agency, an online business, or is building one alongside a job. She is 30 or older, lives in Germany or Austria, speaks Croatian, Serbian or Bosnian, and wants both her relationship and her income to be stable, not one at the expense of the other.

You most often recognise her in these situations:

• She knows her craft, but stating her price without apologising is hard.
• At home the same argument keeps coming back, only in a new shape.
• She gets everything done, but nobody asks how she is doing.
• She wants her own money and her own decisions, without choosing between love and business.

What you get

Twice a week, 1 issue of 5 minutes: 1 idea, 1 real-life example and 1 sentence you can use the same day. 4 topics take turns:

• Relationships: partner, children, family, the conversations you keep postponing.
• Business: clients, offers, prices, negotiations, selling without pressure.
• Personal development: boundaries, confidence, discipline.
• Finance: your own income, your own savings, financial independence.

Why relationships and business go together

The relationship at home and the relationship with a client break in the same place: where two people think they are talking about the same thing, and they are not. The same skill solves both: hearing what is actually being said, and saying the right thing at the right moment.

A woman with her own income chooses more freely, in love too. A woman with a calm relationship has energy for her business. That is why I do not separate them.

Problems rarely come from something big. Most of the time they come from misunderstanding.

Who writes this

I am Gospodinolog. I built my first business, online fitness coaching, from zero, with no boss and no safety net. That is where I learned that nothing sells by itself: not a service, not an idea, not you. What sells is how well you understand the person in front of you.

I learned to read people the hard way: through bad experiences, betrayals and years in which I talked to no one. When I started sharing that knowledge on Instagram, I reached 132,318 followers in 3 months, and then my account was shut down overnight. The truth can hurt like a scalpel, but sometimes that cut is exactly what saves you.

Today I write for women entrepreneurs, because that skill is worth the most to them: they use it at home and in meetings, every day.

Why word choice is so powerful, in love and in business

Someone who understands people is harder to control. And someone who understands words can change how people see the very same thing: a partner, a client, a bank.

How we work together

The newsletter is free and stays free. Anyone who wants to work on her situation 1 on 1 can apply for a consultation: 1 hour, only about her relationship, her business or both. When I recommend something in an issue, it is always clearly marked, and I never sell your address.

Communication opens a space where otherwise only assumptions and pain would remain.